Every single calendar year in March, Rubicon® proudly celebrates B Corp Month along with the rest of the United States and Canada. We have held our standing as a Certified B Company for a ten years which, between other points, demonstrates our commitment to a society that rewards and values staff engagement.
In 2012, Rubicon accomplished Licensed B Corp status for the initial time, and due to the fact then we have enhanced our evaluation rating every 12 months, which is a testomony to the dedication of all of our staff, from the govt degree to our fantastic Client Care group that will work challenging to supply the greatest level of service achievable.
What Does it Necessarily mean to be a B Corp?
The B Lab International internet site states that a B Corp Certification exhibits that a business is assembly significant criteria of confirmed effectiveness, accountability, and transparency on numerous components these types of as personnel rewards, charitable supplying, and provide chain techniques. Certification is centered on three main standards:
- Demonstrating significant social and environmental functionality by accomplishing a B Effect Assessment rating of 80 or previously mentioned
- Producing a motivation to altering their corporate governance composition to be lawfully accountable to all stakeholders
- Retaining transparency by making it possible for information and facts about their performance to be measured in opposition to B Lab’s standards and created publicly obtainable on their B Corp profile on B Lab’s web site
How B Corp Certification Can Enhance Your Business
As I pointed out previously mentioned, a business have to boost on its environmental, social, and governance (ESG) techniques in get to realize B Corp position. Even though producing these enhancements is good from a marketing and general public relations standpoint, the benefits do not close there. Improving on these elements of a business is vital to shoppers and workers, and elevates a company’s bottom line.
The the vast majority of buyers agree that they are more most likely to select a model that techniques environmental and social responsibility in excess of one that does not, and they system on escalating the amount of money of environmentally pleasant solutions they obtain in the around foreseeable future.
From an staff standpoint, corporations with robust sustainability tactics see an improve in productiveness, loyalty, and total expertise attraction and retention. Quite a few possible workforce take this into consideration when wanting for positions, and in several circumstances it can be a deciding issue for accepting a situation.
Earning environmentally pleasant adjustments these kinds of as reducing vitality consumption or materials use can also help save a organization cash. Minimizing electric power and h2o usage or encouraging the use of reusable bottles, cups, and utensils more than single use solutions can make a significant positive effect on a company’s bottom line.
Rubicon is happy to have been B Corp Accredited for 10 yrs, and we will continue on working hard to retain its certification and strengthen its ranking. B Corp Certification is some thing all businesses should really contemplate getting, and something workers must request out in the organization for which they choose to perform.
Jennifer Thompson is Vice President of Expertise and Culture at Rubicon. To stay ahead of Rubicon’s bulletins of new partnerships and collaborations about the globe, be confident to follow us on LinkedIn, Facebook, and Twitter, or get hold of us nowadays.