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Researchers at Humber Faculty have introduced the Weed Out Misinformation Campaign to get rid of myths all over cannabis and assist educate both of those new and seasoned hashish consumers.
The challenge was funded by a Natural Sciences and Engineering Investigate Council (NSERC) School and Group Innovation Fund grant that was awarded to Daniel Bear, professor in Humber’s faculty of social and local community solutions, as the principal investigator.
The challenge was carried out in partnership with Canadian Learners for Sensible Drug Coverage and the Canadian Community Wellness Affiliation.
The marketing campaign aims to engage and educate younger cannabis shoppers who are 18 to 30 a long time outdated. According to a Humber College or university information release, it focuses on harm-reduction and fantasy-busting research examines how younger grownup hashish buyers are having their cannabis information and facts and dispels common myths rooted in many years of prohibitionist drug schooling.
The research team surveyed 1,600 Canadian hashish people, and conducted target groups with buyers, budtenders, and hashish policy gurus. The campaign’s elements had been created by youth, utilised information collected from youth, and was developed to minimize stigma.
A person of the researchers’ early learnings was that stigma, and perceived stigma, turns hashish customers off from lots of public education initiatives, according to the news release. This discovery demonstrated the require for a human-centred approach that brought the voices of hashish shoppers into their research during the full procedure.
“From our initial research, we found that youthful people are experience stigmatized, and they desired obtain to dependable sources of info about hashish,” stated Bear, in the information release.
“For too lengthy, the concentration has been on opportunity damage to dissuade use, but that approach hasn’t minimized consumption and hasn’t kept individuals harmless. This new marketing campaign dispels myths and provides youthful cannabis people with a harmless room in which the discussion of it feels normalized.”
Take a look at the Weed Out Misinformation Marketing campaign at weedoutmisinformation.ca.